" Swartz believes the Feature Tour has led to more educated consumers who don’t haggle as much when they come to the dealerships. And online shoppers are sticking around the site for extended periods – 31 minutes in one case – exploring the features. “The consumers are coming in more knowledgeable about our vehicle,” Swartz said. “They can see the condition of the car better. The feedback is that they feel more comfortable taking a longer drive to come see a car than they did when we were just putting up static pictures."